Goals and Objectives
- Observe, study, and interview as many Walmart photo lab kiosk users as possible.
- Document user pain-points while capturing their emotional and behavioral responses to various photo kiosk workflows and interactions.
- Provide a series of recommendations to improve the current software, and identify new business opportunities uncovered in the field.
EMPIRICAL EVALUATION SCOPE
- Observed and Interviewed 120 Walmart Photo Lab Customers.
- Conducted site visit studies between 10.2015 & 12.2015
- Visited nearly a dozen Walmart stores in NY and CA.
- Logged over 50 hours of customer observations & interviews.
- Visited Photo Labs with high and low sales.
- Visited stores located in both blue and white collar towns.
- Visited stores in urban, suburban and rural areas.
Used a series of ethnographically informed research methods to invent a series of tools and best-practices, when evaluating four different users interacting with four different Photo Lab Kiosks at various stages in their workflows.
Although the specific outcomes are confidential, the research lead to a number of high value personas, journey maps and qualitative and quantitative metrics highlighting areas of kiosk usability and customer behaviors. The study collectively has contributed to the design and development of the next generation Fujifilm Photo Lab Kiosks.