Brian is a UX designer and educator since 2004. He has worked for numerous international business and academic institutions.

User Experience Architect

Brian is currently an Assistant Professor of Interaction Design, leading State University of New York’s first undergraduate Interaction Design Program (specializing in: Mixed Reality, User Research, User Interface and Instructional Design).

Brian has commercialized devices, apps and services (e.g., mobile, tablet, kiosk and web) for fortune 100 companies, patented numerous technologies, won grant awards, published research papers, exhibited interactive artwork, presented at international conferences and won several commercial and academic awards for the advancement of user experience design.


User Interface Design
IXD modeling, information architecture, workflows, wireframes, assets, comps, etc.

Research Methods
Interviews, surveys, site visits, work sampling, task analysis, think aloud, focus groups, etc.

Usability Testing
Evaluation protocol, pilot, alpha & beta testing, qualitative & quantitative data collection, etc.

Design Thinking
Storyboards, use-case scenarios, workshop planning & management, product discovery, etc.

Empathy maps, journey maps, infinity diagrams, user profiles, user demographics, etc.

Spoken Languages
English (native)
Italian (conversational)
Japanese (basic)


Assistant Professor at SUNY Farmingdale State College
(2016 – Present)
Leading a new Interaction Design program in the School of Business. Won Augmented and Virtual Reality New York State Grant ($400,000).

User Experience Designer (Founder) at aDesignedPath
(2002 – Present)
Awarded numerous patents while consulting for the industry business and partners. Designed web services for numerous small business.

Director of User Experience (Co-Founder) at Tour Blend Innovations, LLC
(2013 – 2017)
Start-up company that commercialized mobile geolocated multimedia content for the New York State tourism industry.

Senior User Experience Design Lead at Fujifim
(2015 – 2016)
Led the strategic user interface re-design and customer research for all Walmart Photo Lab kiosks in North America.

Lead User Experience Architect at EffectiveUI (Ogilvy)
(2014 – 2015)
Won sales bids from VerizonWireless.com and led the engagement of all UX and R&D deliverables.

Visiting Assistant Professor at Rochester Institute of Technology
(2011 – 2014)
Redesigned the HCI master’s program. Won New York State Grant ($106,000) building Augmented Reality mobile prototypes.

Senior Interaction Designer at Eastman Kodak
(2010 – 2011)
Created and managed UX deliverables for wifi photo frames, digital cameras and video devices.

Postdoctoral Research Associate at Edinburgh Napier University, UK
(2007 – 2009)
Designed conversational interfaces for €12 million-euro European Union project that used artificial intelligence, machine learning and natural language processing.

Lecturer at University of Siena, Italy
(2004 – 2007)
Taught interactive design and Adobe products to a wide range of EU students in my second language, Italian.